Remembering who we are...
A Mission...
It’s something that every entrepreneur should have to set out for from the beginning. If your out to sell a product, you have to have a niche. When your product is something as subjective as art, is it enough, or even possible, to be “better”? Once you reach a certain level of quality, you being better is insignificant to the potential of you being different.
A theatre professor I know once asked his intro-to-acting class “Where is the best theatre in America?” A resounding “NEW YORK” came back. And where is the best film? LA, to be sure. He points out then, that this is not necessarily the case. We can often mistake money for quality. And if you crack open any main stage broadway play script, you very well may see that is was written and produced originally in the midwest. Compare film works like Dark Knight (shot in Chicago) or Brokeback Mountain (shot in Canada) to the latest Hollywood blockbusters, Transformers II and G.I. Joe Rise of the Cobra.
So that’s an answer to a fantastic question I’ve been fielding. “Where ya headin’ New York or LA?” Neither. In essence, we’re planning on staying right here. Where we are inspired and where we are challenged.
As much as it is a love of ours, there’s also this...sourness to the self-deprecation that we encounter being in the midwest. I have a deep pity for people who leave someplace for no other reason that can be mustered up to more than “It’s not cool enough for me.” Not to say we don’t leave and that people SHOULDN’T leave. At 24 years old, I’ve said goodbye to Toledo and will be saying goodbye to Columbus and Ohio altogether, but not for egotistical reasons. I just can’t live off of 250$ a show.
There is a challenge we undertake in that, however. We proudly join the ranks of groundbreaking theatre and film companies that say we don’t need a coast to make a difference. It’s always easy to remember this goal when we’ve been accepted to or won a film festival, it was especially easy when Emmy winner John Wesley Shipp offers to work on our film and enjoys our script and craft.
But there’s a flip side to every coin, and it’s always a little harder with realities such as economy. And as we battle an exodus of talented people. We have to find and really nurture the relationship with the talent that captures our imaginations and holds our same passions.
So that leads to our mission. “Mission” being easily traded for words like niche, demographic, angle, pedestal and, my favorite, tower.
What tower do we sit in?
We are a professional, Midwest-based film production house that attracts, promotes, and fosters regional artists through powerful narrative cinema.
We’re working to be one of the great production companies. But that’s your opinion, which we can’t actually control...
A mission, though...?
...All ours.
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